We teach what we are good at. The founder of Morango, Abrar ul Hassan was invited for the training of the young police personnel in making, on the most trending subject these days, i.e. “Social Media”, in general. On the basis of his extensive experience, he taught the fresh blood that how social media marketing works differently as compared to conventional marketing. He does not only tells how to do, but he also shows how to do it. Using the example of his successfully running project, Police Awam Saath Saath, he managed to make the audience understand the perspective of SM Marketing better and in an entertaining way. The sole purpose was not to only train them with words, but show them how he does it. The objective was to make them understand the roles of Social Media marketing communications over conventional marketing from the propositional point of view to find out how Social Media marketing communication is helping conventional marketing process. On his victorious way in disseminating the message of Police Awam Saath Saath, he also affluently conducted the training session, that was very well enjoyed and understood by the students.